Business Profile

XpertDot can help you craft an engaging, descriptive, differentiator-packed company profile. You can then use your profile (also referred to as a corporate profile or business profile), or variations of it, to build the image and credibility of your organisation and brands in a wide range of applications. The company profile acts like an informative dossier that highlights what the business stands for and what serves as a roadmap for growth. It needs to be created from a reader’s perspective and must be tailor-made for the target audience. Whether for a longer document or a 100-word boilerplate, a good profile writer will write a document containing useful information explained in simple terms. For clarity, they will do so without resorting to unnecessary business and technical jargon. Good company profile copywriting captures the essence of your organisation and includes a human element. Creating the company profile follows logically after you have a good business plan in place, or have already started, including these:

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  • The About Us page on your website.
  • Brochures.
  • Case study writing.
  • Company reports.
  • Business plans.
  • Advertising.
  • Company profiles in the trade press.
  • PR boilerplate text.
  • Elevator pitches.
  • Press releases.
  • LinkedIn (a skilled LinkedIn profile writer can transform your presence on this business network).

What a well-written business profile does for you

Whether you’re based in Silicon Valley or the Forest of Dean, our services as a company profile writer can help you engage customers, the media, not-for-profit supporters, potential financiers, prospective employees and other interested parties. Anyone, in fact, who needs to understand what makes you different and better. From a large construction company profile to a small business start up, here are the main characteristics of effective company profiles:

  • Concise
  • Creative
  • Complete
  • Current (up-to-date)
  • Accurate
  • Relevant to your target audience
  • Benefit and differentiator led

Typical content of a company profile

A full-length company profile typically contains the following information. This can be condensed for inclusion in a briefer profile:

  • Who you are
  • Mission statement
  • Leader’s statement
  • General business overview (the products and services you focus on)
  • Main customer groups
  • Key organisational locations
  • Company history
  • Key business milestones
  • Important awards and certifications such as ISO 9000
  • Profiles of key personnel
  • Corporate governance information
  • Corporate social responsibility statement
  • Company culture
  • Financial performance (if publicly traded)

As a business profile Xperts, the emphasis should be on what makes your organisation different – the characteristics that make you stand out from your competitors

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